Brand Strategy tips
Learnings from world class brand strategists that we can apply to grow our small businesses & startups sustainably.
How Top Brand Strategists Think…
The Mindset Behind Iconic Brands: When you look at the world’s most memorable brands like: Apple, Nike, or Patagonia, you’re not just seeing clever logos or flashy campaigns. You’re seeing the result of strategic thinking at the highest level, where every decision is rooted in a deep understanding of people, culture, and long-term vision.
5 Mental Models Top Brand Strategists Use to Build Iconic Brands
Top brand strategists don’t just react. They think, anticipate, and structure ideas with clarity. Their mental models guide every decision, helping them craft brands that resonate deeply and stand the test of time. This intersection creates brands that are memorable, relevant, and future-proof.
How to Apply World-Class Brand Strategy to Your Small Business or Startup
World-class brand strategy isn’t about budget. It’s about clarity, consistency, connection, and purpose. Every interaction with your business should reinforce your story. The smaller your business, the more nimble and personal you can be - which is actually a competitive advantage.
By applying the same principles that iconic world-class brands use you can watch your small business or startup begin to feel, look, and act like a brand that could compete with the best in the world.
How to Know When It’s Time to Rebrand your business
A rebrand isn’t just cosmetic. It’s a strategic move that can help your business grow, connect with the right audience, and reflect your current vision and values.
If your brand feels outdated, disconnected, or limiting, it may be time to refresh. Done right, a rebrand can breathe new life into your business, attract new customers, and position you as the authority in your space.